INNOVATION LAB – MALALE Design

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Innovation Lab

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TYPE OF PROJECT: Client project

IIII

ROL: Experience Designer & Innovation Consultant

CONTEXT : Anapoima - Colombia

Agriculture has traditionally been understood only as farming and product commercialization, limiting the true economic and creative potential of territories like Anapoima. This lab transforms that vision by creating an ecosystem that drives future businesses and strengthens innovation literacy. A purposefully designed environment to develop local innovation, activate the community, and turn the countryside into a platform for innovative services and products that strengthen both the municipal and national economy.

TOOLS: AI, PR, PS, Innovative methodologies, Design Thinking methodologies, UX research

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All creative rights and intellectual property related to this project are owned by Gupo Bolivar and Anapoima Municipal Government.

The value of this project lies in combining the renovation of the fresh food market with the creation of spaces and services that promote innovation and entrepreneurship in the agricultural sector. Agriculture is a strong pillar of Colombia’s economy, and this initiative aims to strengthen it by transforming the market into a hub for new ideas and collaboration, welcoming all actors within the agricultural ecosystem.

ONE PLACE, DIFFERENT PURPOSE

Innovation Challenges

Culture & Innovation

Anapoima

Business Hub

Rentals

Ascent I

Innovation Consulting

Focused on solving real business problems in the commercialization and transformation of agricultural products, with prizes sponsored by the municipal government or local authorities.

Spaces for innovation and experimentation to embrace the cultural setting and build businesses rooted in culture. It includes handmade products and gastronomy.

An event where businesses that grew or were born in the innovation lab showcase their success stories and create networking opportunities through activities and competitions.

Resources such as rentable spaces for innovation meetings.

Literacy in entrepreneurship, innovation, creativity, and design thinking through practical workshops.

Innovation consulting services for businesses and projects, supporting strategy, development, and implementation.

Team: Sergio Barreto (arquitecto – visualización del proyecto), Lorraine Cristancho, William Poveda, Fabián Castillo.